because she is - A LUXE Original Collection

This isn’t just another drop. This is the one I’ve dreamed of creating.

Because She Is is more than a hoodie, more than a sweatshirt — it’s a movement. A collection designed for her: the woman who wears every hat, carries more than she says, and still shows up every single day.

Every piece was intentionally designed by me — from the fabrics to the slogans to the smallest details. These aren’t mass-produced; they’re made slow, with soul. Each one carries a story, a reminder, and a little bit of strength stitched into every seam.

This line is for the woman who’s still becoming, who refuses to shrink, and who chooses to love herself — wild, real, and unapologetically her.

Because she is strong. Because she is honest. Because she is empowered.

And so are you.

Preorders open September 1st @ 8pm CST