because she is - A LUXE Original Collection

This isn’t just another drop. This is the one I’ve dreamed of creating.

“ Because She Is” is more than a hoodie, more than a sweatshirt — it’s a movement. A collection designed for her: the woman who wears every hat, carries more than she says, and still shows up every single day.

Every piece was intentionally designed by me — from the fabrics to the slogans to the smallest details. These aren’t mass-produced; they’re made slow, with soul. Each one carries a story, a reminder, and a little bit of strength stitched into every seam.

This line is for the woman who’s still becoming, who refuses to shrink, and who chooses to love herself — wild, real, and unapologetically her.

Because she is strong. Because she is honest. Because she is empowered.

And so are you.

Preorders closed.

Orders ready to ship beginning of October.

No products found
Use fewer filters or remove all